Smart UTM

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This mechanism dynamically sets UTM tags by detecting the click's source. Let's compare two scenarios when someone accesses your site from organic traffic:

  • Without SmartUTM: Clicks from Google's organic search don't automatically set UTM tags, so your site won't show the "utm_source" tag.
  • With SmartUTM: If someone clicks from Google's organic search, our plugin reads the referral and automatically sets “utm_source=google.com” on your site.

This functionality works for any website. Remember, manually-set UTMs take precedence over dynamic ones. So, if a link already contains “utm_source”, Smart UTM won't override it.